Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But Are or even more accurately, ‘see now, pre-order now.’ we are maybe not referring to fast bridal fashion right here.

Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But Are or even more accurately, ‘see now, pre-order now.’ we are maybe not referring to fast bridal fashion right here.

Increasingly more brands these days are adopting some form of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s straight away shoppable Grateful Dead-inspired collection. Now, celeb-loved indie brand name Houghton is bringing that concept to your bridal globe featuring its very first shop-the-runway collection for springtime 2017. 继续阅读“Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But Are or even more accurately, ‘see now, pre-order now.’ we are maybe not referring to fast bridal fashion right here.”